On May 16, Associate Professor Du Peng, the Chair of the Department of Marketing Management of the School of Business Administration, and Associate Professor Fan Shuai, the chair of the MBA Education Center and the Commissary in charge of publicity of the Party Branch went to Yunmu Zhinong (Wuhan) Technology Company in Mashi Town, Tongcheng County, Xianning City to support 5G Cloud Liangtouwu Pigs Farming Project.
They were warmly received by Zhao Huiliang, Party secretary of the CPC Maishi Town Committee, Gu Yong and Zeng Jie, the team leaders of our school working in village, and Wu Xiaojian, the general manger of Yunmu Zhinong (Wuhan) Technology Company. They together visited 5G Cloud Pigs Farming bases, met pig farmers and had an in-depth discussion with the business. Associate Professor Du analyzed the prospect of this project, the current competing products and the consumers’ awareness of Liangtouwu pigs. He gave suggestions on brand positioning, business model and team building. Associate Professor Fan analyzed user experience at both online and offline channels. She put forward brand personification and product storytelling and gave detailed suggestions on membership system and precise marketing. Thanks to this talk, both sides exchanged views, reached a preliminary consensus, and continued to promote further cooperation.
Liangtouwu pigs(or local pigs at Tongcheng) are National Product Of Geographical Indication. 5G Cloud Liangtouwu Pigs Farming Project is jointly created by Yunmu Zhinong (Wuhan) Technology Company, the Government of Maishi Town and the team of ZUEL working in village. Three sides attached great importance to the project. Liu Zhongying, Party secretary of the CPC Tongcheng County committee guided the project for three times. Luan Yongyu, Party secretary of the CPC ZUEL committee, Yang Canming, president of ZUEL and other leaders have investigated and guided the project. The project adopts natural business model and 5G cloud model, which can see, control and trace the whole process from production to sales and provide consumers with the original ecological cooked local pigs. The company unites other related counterparts, cooperatives, family farmers and related service organizations to establish a whole industry chain from pig breeding, feeding, sales and processing. They full applied the business model which farmers hold the key and companies provide services. In this context, they gave full play to the main role of farmers, invigorated internal dynamics of rural revitalization and reaped numerous benefits. By November 2021, the total output value of the project has reached about 10 million yuan. And the project has helped about 1,500 poor farmers, with an average income increase of about 6,000 yuan per household.
In recent years, the Department of Marketing Management has successively participated in helping activities in Hongshi Village, Maishi Town, Tongcheng County, Xianning City, and West Yunnan University of Applied Sciences through the integration of theory and practice. It gave support in education and helped poverty alleviation through consumption in an intelligent way, which has played an active role in rural revitalization and education rejuvenation.