营销管理2022级博思堂分享活动安排
发布者：朱汉彬发布时间：2023-05-12浏览次数：178
| 时间：周四14:30 地点：文泉北楼510德鲁克会议室 |
| 日期 | 分享人 | 点评老师 | 分享文献 |
| 2023.04.27 | 钱 程（硕士） | 马瑞婧 | Egocentric Processing: The Advantages of Person-Related Features in Consumers’Product Decisions |
| 2023.05.11 | 刘芝彤（硕士） | 刘新燕 | 'The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands' |
| 2023.05.25 | 黄 鋈（硕士） | 王新刚 | The influence of hero and villain labels on the perception of vice and virtue products |
| 2023.06.08 | 尹雨乐（硕士） | 冉雅璇 | Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire? |
| 2023.06.22 | 康 珏（硕士） | 刘晓峰 | Made by her vs him Gender influences in product preferences and the role of individual action efficacy in restoring social equalities |
